Rodrigo + Marco Lodola

Rodrigo celebrates its fiftieth anniversary in Chieti, at the headquarters where it all began in 1975. Rodrigo's heritage is intertwined with the history of the Abruzzo region, with a special exhibition that will open on November 7 at the Rodrigo Factory Store.

The Centauro's fifty-year history spans five decades of men's style and the evolution of fashion and customs: from the first shirts to the most recent total look collections. The exhibition will include a tailor's workshop, where paper patterns and tools of the trade will alternate with archive garments from the 1970s to the 2000s, to illustrate the care and passion that have always distinguished the brand. With an eye to sustainability, a series of garments from the Upcycling collection will be on display for the first time, made using existing stock with customizations and special processes.

The story will be completed by a selection of men's fashion magazines and publications from the Rodrigo archive and the illuminated Centaur statue designed by Marco Lodola and created to mark this anniversary. Looking to the future, two new projects are being launched this year: the R75 capsule collection and the Rodrigo + Marco Lodola collaboration.